Hasbro's: Play it Safe Picks Campaign
The Hasbro “Play it Safe Picks” Campaign, doubles as both an awareness and promotion campaign to amplify mindful gift giving to youth during holiday season.
Challenge
December is not only holiday season but it's also National Safe Toys & Gifts month, and as a multi-national retail corporation Walmart wants consumers to make good toy buying decisions.
But how do we motivate them to buy safe without making holiday shopping even more confusing?
Insight/Idea
Holiday shoppers targeting younger demographics sometimes aren’t always clear on safety standards and general interests/abilities of youth in various age groups, leading their purchases to only check one of those 2 boxes.
Let’s encourage mindful gift giving by creating a curated list of top safe toy selections for age groups spanning from infants to preteens that are sure to keep them happy & out of harms way.
