The Truly You Campaign
The Aunt Jackie's Curls & Coils "Truly You" Campaign, is an integrated advertising concept to encourage women with Curly Hair textures to take care of their hair, by building a hair care routine.
Challenge
Lack of knowledge and guidance on curly hair care leaves women with too many unanswered questions, and lack of motivation to build a curly hair care routine.
How can we encourage this audience to wear, embrace, love and care for their natural hair, but not make their lives harder by doing so?
Take a look at our Insight/Idea
Insight/Idea
Aunt Jackies Curls & Coils has a one of a kind opportunity here. Their products are curly hair universal, and a one-stop shop, with product lines to both wash & style.
Our audience is always on-the-go in the busy city, so let's attract them, and stay top of mind with captivating advertisements that will live at every step of the customer journey.
