Urban League of Union County: “Because of You, I Can”

The Urban League of Union County “Because of You, I Can” Campaign, is a :30 second TV spot partnered with accompanying social media graphics to raise awareness of the organization's ongoing efforts to uplift communities.

Challenge

ULUC is a non-profit organization that specializes in social and economic empowering of minority groups. They’ve been established for decades providing direct resources in housing, rental, mortgage, eviction and employment assistance. Recently, the use of their resources and services has not been saturated.

They are looking to raise awareness in the community and encourage people to engage with their resources, as well as support the cause.

Insight/Idea

TV and Social are the most used platforms by the audience. Currently, the Urban League of Union County doesn’t have the best social media presence, and with such a small team – it is difficult to find the time to create on-brand content.

Let’s bring awareness to the organizations efforts by producing a 30 second spot to be broadcasted on local and national television, as well as creating captivating social media pre-made posts and templates that can be easily adapted by the team.