Mentor NY: “Women History Wednesdays” & More.
Challenge
It’s important to the organization that any content put out to the public is on-brand with their style guides, and is able to seamlessly fit into their brand mission, and social media platforms existing posts.
They are looking to create a campaign that is representative of women history month, but aligned with their goals of the organization.
Insight/Idea
Mentor NY has many existing partnerships with organizations that offer mentoring services across NY. Since it’s women history month, why not lean on the existing connections and take this opportunity to shed some light on some women-led or women centric mentoring organizations and amazing work that they do. Encouraging businesses and companies to engage with these companies, and simultaneously bringing awareness to Mentor NY for bridging the gap in mentoring
