Campaign
Wakefern's "Juntos"
The Unilever x ShopRite Juntos campaign honored Hispanic heritage through immersive, community-first retail experiences.
What began as two local events quickly grew into 14 activations across twelve locations — each designed to celebrate culture while strengthening brand visibility at shelf.
Client
Unilever
Role
Art Director
Event Partner
Bash Creates
Key Moments
01. Gift with Purpose
An exclusive gift-with-purchase mechanic rewarded shoppers who purchased a Unilever product with a custom Juntos-branded tote.02. Culture in Action
Interactive stations: including a hair braiding bar, prize wheel, and inflatable soccer game, transformed store parking lots into vibrant community hubs, deepening emotional connection through shared experiences.03. Retail as Celebration
Each activation blended product visibility with cultural relevance, ensuring Unilever’s portfolio showed up not just as inventory, but as part of the moment.
