Brand Store

Nexxus "Hair Lab" Brand Store

Nexxus entered a crowded online haircare market with a clear challenge: stand out in a sea of sameness.

By leaning on Nexxus' interactive "Hair Lab" experience, we transformed the Nexxus Amazon Brand Store into a destination, one that instilled desire, built trust, and translated science into something sensorial.

Client

Unilever

Role

Art Director

Retailer

Amazon

Team

Andrea Elder, Brittany Wilson, Erin Pearson

The Ask

Reimagine the Nexxus Amazon Brand Store as a premium destination — one that builds trust, drives desire, and makes science-backed hair care feel worth exploring.

The Idea

Bring the immersive spirit of Nexxus’s Hair Lab into Amazon by blending sensory storytelling with scientific credibility — transforming a transactional storefront into a branded experience.

The Craft

Working within Amazon’s rigid templates, we manually engineered custom “look-alike” modules to create a seamless, elevated journey — guiding shoppers by hair need while balancing texture, education, and conversion.

Pushing the boundaries of constraints

01. Rebuilding the Experience

Amazon’s brand store templates are restrictive by design. We manually recreated “look-alike” modules to mimic the interactive feel of Nexxus’s Hair Lab — hacking the system to achieve a fully customized visual flow.

02. Sensory Meets Science

Close-up product textures, ingredient callouts, and benefit-forward headlines translated complex formulas into visually digestible storytelling.

03. Guided Discovery

Each page was structured around hair concerns, helping shoppers self-identify and find their perfect match without friction.

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