The Walgreens Untold Beauty Campaign
Walgreens has long been associated with convenience and healthcare, but beauty has often played a supporting role.
Untold Beauty shifted that narrative, positioning Walgreens as a place for beauty discovery.
The Ask
To revolutionize the BWPC experience for Multicultural shoppers, Unilever partnered with Walgreens to Inspire Walgreens shoppers to discover hidden beauty stories through untold experiences, connecting personal care and beauty products with emotional storytelling. Launch the campaign across multiple platforms to engage both new and loyal customers, while elevating Walgreens as a destination for beauty discovery.
The Idea
Untold Beauty was born from the insight that BWPC shopping was at an all time low at Walgreens. Why? Shoppers are seeing pricetags in the isles, instead of themselves. The fact? Beauty is personal and diverse, but many stories go unheard. We showcased real beauty journeys and empowered customers to find products that fit their unique narratives. Through compelling content, from social campaigns to in-store displays, we turned Walgreens into a platform for celebrating untold beauty stories.
