The Nexxus Hair Lab Brand Store
Role: Art Director
Nexxus sought to stand out in a saturated online market. With a commitment to science and beauty,we gave consumers a reason to stay, explore, and fall in love with Nexxus products.
Nexxus sought to stand out in a saturated online market. With a commitment to science and beauty,we gave consumers a reason to stay, explore, and fall in love with Nexxus products.
The Ask
Transform the Nexxus Amazon Brand Store into a destination that instills desire, drives fandom, and builds consumer trust. We wanted consumers seeking premium hair care to see Nexxus as the answer for enhancing hair health.
The Idea
By focusing on sensory appeal and science-backed credibility, we created an immersive brand experience that showcased Nexxus's innovative formulas and benefits. Every page element was designed to captivate—from rich visuals highlighting product texture and results to curated brand stories that resonate with health-conscious beauty seekers.
Team: Creative Director: Alma Klein | Associate Creative Director: Erin Pearson | Art Director: Brittany Wilson | Copywriter: Stephen Chu